One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content. Not sure where to start when it comes to marketing your business with Instagram Stories? Check out our Ultimate Guide to Instagram Stories for Business blog post for tips on how to get more followers, traffic, and sales with Instagram Stories! How to Use Instagram Stories Highlights:īefore you can start sharing awesome Instagram Stories Highlights on your profile, you need to learn how to create them! Here’s how to do it: Step 1: Turn on Instagram’s Auto-Archiving Feature For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch!

Sometimes your viewers might be looking for something specific from your stories post, like more information about a new launch or a sale you’re running. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! You can think of them as a movie trailer for your Instagram feed. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

Instagram highlight story viewer